1.     Ma, Jingjing and David Gal* (2015), "When Sex and Romance Conflict: The Effect of Sex in Advertising on Preference for Romantically-Linked Products and Services," Journal of Marketing Research, forthcoming

2.     Gal, David (2015), “Let Hunger Be Your Guide? An Association Between Hunger and Post-Meal Glucose,” Journal of the Association for Consumer Research, forthcoming

3.      Gal, David (2015), “Identity-Signaling Behavior,” in The Cambridge Handbook of Consumer Psychology, eds. Michael I. Norton, Derek D. Rucker, and Cait Lamberton, forthcoming.

4.      McShane, Blake and David Gal* (2015), "Blinding Us to the Obvious? The Effect of Statistical Training on the Evaluation of Evidence," Management Science, forthcoming.

5.      Soo Kim and David Gal* (2014), “From Compensatory Consumption to Adaptive Consumption: The Role of Self-Acceptance in Resolving Self-Deficits,” Journal of Consumer Research, 41(2), 526-542.

6.      Gal, David* and Blake McShane (2012) “Can Small Victories Help Win the War? Evidence from Consumer Debt Management,” Journal of Marketing Research, 49(4), 487-501

7.      Gal, David (2012) “A Mouth-Watering Prospect: Salivation to Material Reward,” Journal of Consumer Research, 38(6), 1022-1029.

8.      Gal, David* and Wendy Liu (2011) “Grapes of Wrath: The Angry Effects of Exerting Self Control,” Journal of Consumer Research, 38(3), 445-458.

9.      Chernev, Alexander, Ryan Hamilton and David Gal (2011), “Competing for a Consumer’s Identity: Limits to Self-Expression and the Perils of Lifestyle Branding,” Journal of Marketing, 75(3), 66-82.

10.       Liu, Wendy and David Gal* (2011) “Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers’ Propensity to Transact with an Organization,” Journal of Consumer Research, 38(2), 242-259.

11.     Gal, David and Derek Rucker (2011) “Answering the Unasked Question: Response Substitution in Consumer Surveys,” Journal of Marketing Research, 48(1), 185-195.

12.     Gal, David (2010) “From the Wheel to Twitter: Where do Innovations Come From?” in Kellogg on Marketing, Alice Tybout and Bobby Calder (eds.), New York: Wiley, 319-331

13.     Gal, David* and Derek Rucker (2010) “When in Doubt, Shout! Paradoxical Influences of Doubt on Proselytizing,” Psychological Science, 21(11), 1701-1707.

14.     Gal, David* and James Wilkie (2010) “Real Men Don’t Eat Quiche: Regulation of Gender Expressive Choices in Men,” Social Psychological and Personality Science, 1(4), 291-301. 

15.    Chernev, Alexander and David Gal* (2010), "Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues,” Journal of Marketing Research, 47(4), 738-747.

16.    Gal, David (2006) “A Psychological Law of Inertia and the Illusion of Loss Aversion,” Judgment and Decision Making, 1(1), 23-32.